Is #mbtweetrace too complicated for mbcustomers?
The architecture of the new Mercedes Benz tweetrace looks a little over complicated and it will be interesting to see what punters make of it for the Feb 2 launch.
Supported by TV (tick), with each team featuring a high reach (1m+) webceleb there’s a bit of potential, but a lack of a proper hub & the multi channel ping pong might leave the genx + audiences who can afford the C class + range a little dazed.
